AGENDA

2025 Latin America Summit

2025 LATIN AMERICA SUMMIT AGENDA

SEPTEMBER 25-28, 2025

FIESTA AMERICANA CONDESA – CANCUN, MEXICO

—-

Thursday, September 25

TIME

EVENT/ACTIVITY
PRESENTER(S)
LOCATION
7PM
Opening Party
Jadin Sol

Friday, September 26


TIME
EVENT/ACTIVITY
PRESENTER(S)
LOCATION
Registration
8:00AM
-
-
Condesa Foyer
General Session
9:00AM - 10:30AM
Opening Remarks and Opening Keynote
Patricia Cook
Condesa 2&3
Breakout 1
10:30AM - 11:45AM
Marketing Your Firm
Juan Matamoros FCSI, James Camacho FCSI, Bill Taunton FCSI
Maria Beatriz
Breakout 2
10:30AM - 11:45AM
What's Next in the Design Industry?
Joe Schumaker FCSI
Condesa 1B
Breakout 3
10:30AM - 11:45AM
Do We Really Need AI in Our Firms?
Andrey Teleguz and Doug Huber FCSI
Condesa 1A
General Session
11:45AM - 1:00PM
Sponsor Table Top Speed Networking
Platinum and Gold Sponsors
Condesa 2&3
Open Afternoon to Enjoy the Resort
1:00PM
-
-
-

Saturday, September 27


TIME
EVENT/ACTIVITY
PRESENTER(S)
LOCATION
General Session
8:30AM - 10:00AM
Sponsor Networking
Platinum and Gold Sponsors
Condesas 2&3
Breakout
10:00AM - 11:00AM
AI Hands On Workshop
Doug Huber FCSI and Andrey Teleguz
Condesa 1A
Breakout
10:00AM - 11:00AM
Retail Design Trends in Latin America
Heraldo Blasco
Maria Beatriz
Breakout
10:00AM - 11:00AM
Latin America Project Planning 101
Veronica Millares, Emmanuel Melo FCSI
Condesa 1B
Breakout
11:00AM - 12:00PM
Beyond the Blueprint: Digital Transformation and Immersive Convergence
Brenden Wright
Condesa 1B
Breakout
11:00AM - 12:00PM
Powering Change: Tools for Sustainable Foodservice Design in Latin America
Tarah Schroeder, FCSI Carlos Tello, FCSI
Condesa 1A
Breakout
11:00AM - 12:00PM
Trends in Gastronomy in Latin America
Dr. Karla Paniagua
Maria Beatriz
Lunch
12:00PM - 1:30PM
On Your Own at Resort Restaurants
-
-
Repeated Breakout
1:30PM - 2:30PM
AI Hands On Workshop
Doug Huber, FCSI and Andrey Teleguz
Condesa 1A
Repeated Breakout
1:30PM - 2:30PM
Marketing Your Firm
Juan Matamoros, FCSI, James Camacho, FCSI and Bill Taunton, FCSI
Condesa 1B
Repeated Breakout
1:30PM - 2:30PM
Trends in Gastronomy in Latin America - Future of Food
Dr. Karla Paniagua
Maria Beatriz
General Session
3:00PM - 4:30PM
Closing Keynote - Phil Gwoke
Phil Gwoke
Condesas 2&3
Closing Party
7:00PM - 10:00PM
-
-
Terraza Luna
-

SESSION DESCRIPTIONS 

Opening Keynote - Patricia Cook
Marketing Your Firm

This session will explore:

– the strategic benefits of positioning your firm as a one stop shop solution for clients in the HORECA industry

– how to actively listen to your clients in order to uncover what they truly need 

– key branding and marketing strategies to effectively communicate a multidisciplinary service portfolio 

– how hosting complementary activities such as industry conferences and events can strengthen your firm’s brand positioning and client engagement 

What's Next in the Design Industry?
Do We Really Need AI in Our Firms?

Artificial Intelligence is here and isn’t going away. The time to embrace this technology in your consulting practice is now. Every foodservice consultant is faced with learning how using these new tools will impact their day-to-day activities. Failure to adopt this technology puts our industry at risk. Learn more about how some firms have already adopted AI and what impact is has had already. The future is now!

AI Hands-On Workshop

Presented by Andrey Teleguz and Doug Huber, this session offers a clear and practical starting point for businesses exploring how to integrate AI into their operations. Attendees will learn how to identify areas where AI can bring the most value, with a focus on real-world applications rather than theory.

This session provides behind-the-scenes insight into how AI agents, automations, and assistants are being used to streamline workflows, support teams, and enhance decision-making. The goal is to equip participants with actionable strategies and tools they can begin using right away, no matter where they are in their AI adoption process.

 Learning Objectives: 

  • Understand how to identify practical use cases for AI in their organization
  • Learn how to prepare and organize data to support AI integration
  • Gain step-by-step guidance on creating a custom GPT in ChatGPT/OpenAI
  • Learn how to build a personalized AI agent using Microsoft Copilot
  • Explore how to use Perplexity for research and decision-making
  • Discover educational resources to further their understanding of AI tools and strategies
Retail Design Trends in Latin America

Join Heraldo Blasco to gain a deeper understanding of the Food Retail industry’s future direction and be equipped with the knowledge and tools to adapt and thrive in a rapidly changing environment.

This session will explore:

– latest trends of Food & beverages in Latin American retail industry

–  new trends, business models, productive models, and product innovation

– examples of developments in the LATAM Retail industry

– key themes that are shaping the future of our industry and provide insights into what lies ahead

Learning Objectives:

– understand the latest trends and developments in the food retail industry
– learn how to anticipate and prepare for future changes
– define and identify the necessary design & equipment and resources to stay ahead of the curve

 

Latin America Project Planning 101

Discover how strategic kitchen design directly impacts the operational efficiency of your restaurant. This session provides guidance on planning optimized production spaces, from intelligent zoning and equipment selection to the integration of technology and ergonomic principles. Learn how to design kitchens that streamline workflows, enhance safety, and increase staff productivity  

Powering Change: Tools for Sustainable Foodservice Design in Latin America

Sustainability in foodservice isn’t one-size-fits-all— especially in Latin America. This dynamic session, co-led by consultants from the U.S. and Mexico, explores practical tools and strategies to reduce energy use, carbon emissions, and kitchen heat through smarter equipment specification and design. Using real project examples and an interactive back-and-forth format, the presenters will compare regional trends, challenges, and opportunities for consultants and manufacturers working toward greener kitchens. Topics include high-efficiency cooklines, ventilation systems,
induction equipment, refrigeration, and renewable energy integration. Together, we’ll ask: what does sustainability look like in a region as diverse and dynamic as LATAM—and how do we get there?

Trends in Gastronomy in Latin America

During this session, attendees will learn about a framework for trend analysis, distinguish the notions of signal, trend, hype, fashion, and driving forces, and learn about different patterns of change in Latin American gastronomy that will be of interest in identifying possible opportunities and threats.

Beyond the Blueprint: Digital Transformation and Immersive Convergence

This session will explore the following:

  1. Define – What the heck does this mean!
  2. Industry adoption – What other industries are doing and how they’re using these methods
  3. Compare – Hardware deep dive.  Different types of hardware in the market (VR headsets, desktop, AR tools), cost of ownership and managing corporate application on them.
  4. Examine – Technology used for facility digitization – Revit, LiDAR scanning with a live walkthrough of a digitized facility
  5. Discover – Essential building blocks of a successful immersive experience from model optimization to spatial planning
  6. Convergence – Pulling it all together.  Understand how data is integrated with immersive technologies to support training, real-time modification, and simulation of operational flows within a virtual environment
  7. Participate – Live, hands-on headset demonstrations to experience learning firsthand and identify real-world applications in your own work.  – This will take place throughout the duration of the session, so people have time to experience it themselves.  Give those who have never been in VR and chance to experience it and see what is possible.
Closing Keynote - Phil Gwoke

QUICK LINKS

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