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Going Beyond Discounts: Using Email Marketing to Drive True Diner Loyalty
Provided by the National Restaurant Show by Informa
.75 CEU available
Think “email marketing” for restaurants just means offering discounts? Think again! True loyalty from your diners isn’t just price-driven. It’s about their experience and that starts in their inbox. How well do you “know” them? How often is what you send relevant specifically for them? How good are you at sharing specific invites and updates by email (and not just blast updates on social media)? If you want real loyalty, you should be treating your email subscribers like the Insiders they are. Jessica Best will bring her 15+ years of restaurant email marketing & loyalty program experience to this year’s show. Bring your questions: She’ll be hosting an “Ask Me Anything” style workshop where you can finally get answers to how to make email marketing work better for you… and your diners. Win-win!
